Nicole MacKay

Behind the Byline

I’ve spent the last two decades working across nearly every corner of the wine industry — marketing, sales, imports, journalism, and media — giving me a deep understanding of not just how wine is made, but how stories shape the way people discover, connect with, and buy it.

Today, I lead editorial strategy and content development at Wine Folly, where I focus on building content that makes wine feel intelligent, approachable, and genuinely worth paying attention to. My work spans editorial direction, audience growth, brand storytelling, and translating complex wine topics into narratives that engage both consumers and industry professionals.

Writing remains a central part of my career, and my work has appeared in publications across the globe covering wine, food, and travel. Along the way, I’ve interviewed industry figures including Paul Hobbs, Steve Matthiasson, and Karen MacNeil, and reported from vineyards and cellars around the world — from surfing breaks in Chile to the chalk caves of Pol Roger in France and the wind-beaten hillsides of the Rhône Valley.

At the core of my work is a simple goal: helping people feel more connected to what they’re reading, drinking, and discovering.